Rede Global de BoP

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 País / Projeto
 Cases de sucesso
Brazil – Projeto Tenda de Empreendedores: Criando valor compartilhado
O objetivo principal do “Tenda de Empreendedores” é criar relacionamento diferenciado entre o Tenda Atacado (atacadista com US$ 1 bilhão de faturamento) e os nano e micro empreendedores, clientes em suas lojas. Com apoio do BID e do Korea Poverty Reduction Fund, o Tenda Atacado, em conjunto com vários parceiros estratégicos, desenvolveu um projeto alicerçado em 4 pilares / vetores de forma a aumentar a fidelidade e o ticket médio de compra : 1. políticas de crédito diferenciadas para determinados clientes; 2. Desenvolvimento de workshops e de assessoria para estes empreendedores; 3. Criação de uma rede de apoio mútuo, como forma de apoiar e empoderar estes empreendedores; 4. Aplicação de BI para aprender, processar e desenvolver novas estratégias, retroalimentando o modelo. O projeto foi desenvolvido e implantado com uma perspectiva de co-criação, com a participação ativa dos empreendedores e dos parceiros. Foi criada uma estrutura física própria, estratégias de marketing direcionadas para o público atingido pelo projeto e processos de interação elaborados através de uma plataforma de games presenciais, desenvolvidos especificamente para o Tenda de Empreendedores. As metas estabelecidas são de ofertar crédito para 60 mil pequenos empreendedores (já atingida) e que 10% dos mesmos passem pelo processo de aprendizagem compartilhada nos próximos 4 anos, quando lidam com conteúdo de planejamento, gestão e finanças.
  China - Tsinghua Solar – Tong Yunhuan
  Solar Water Heater – switched target market from cities to rural areas. Revenue increased 30%. Fist positioned to serve the high-end mkt – value preposition “bathing Cheaply” – failed in the city due to unstable water heater and lack of space for solar system. Due to growth in rural markets, in 2005 demand of solar system increased on rural areas. They re-think strategy and innovated business model to enter rural market in 2008. New value preposition (low cost & improving living conditions), 2) embedded marketing (educating consumers on use and benefits); embedded distribution (local channels – kiosk & construction material shop) , used informal channel to publish product information and 3) innovate product to satisfy consumer’s needs.

Japan – NRI-Nomura Research Institute

2 - Yukiguni Maitake - Social business for improving global supply chain Engaged Partner: Grameen Group

Yukiguni Maitake has implemented agriculture business for growing mung bean with Grameen Group. This business contribute on increasing income level of Bangladesh’s famers(BoP) and improving global supply chain for reducing procurement risk(by politics, demographic movement,food security or climate change). For scaling up this business, GYM use original knowledge sharing system with Web site and mobile phone(SMS) . Famers can share issues with text and images and get support from agricultural professionals. 7,000 farmers was contracted since 2010.

Japan – NRI-Nomura Research Institute

3 - Yakult Honsha - The origin for women’s entrepreneurs model (Asia and South/Central America)
Yakult’s Yakult lady model contributes on improving people’s health status and increasing job opportunities. Yakult educate local women as entrepreneur (Yakult lady). Yakult lady sell “Yakult” door-to-door. “Yakult” is a sweet drink with superlative healthful effect on the intestines. Yakult lady can increase income depend on sales volume. Daily Global sales is 16.4 million 70% in developing countries. Yakult Honsha targets MoP and BoP and focus on distribution on slums.
South Africa-GIBS BOP HUB
Joint Business model for a collaborative distribution model – at Diepsloot (Johannesburg’s township)
Corporate partners, Nestle, Nedbank, Adcock-Ingram, Pepsico, BASF, and Nampak. We work with multiple corporations on smaller programmes but these are paying and active BOP members.

Part of the project is to partner with local 'spaza' stores to make them more competitive and include these micro entrepreneurs as partners in the distribution model. 

Germany – Endeva
1 - WE! Hub – Siemens Osram - Solar technology to supply electricity and potable water (rural Kenya).
Partners: Siemens Stiftung, the Global Nature Fund (GNF), OSRAM AG, and Thames Electricals Ltd. and is funded by the European Commission.
Electricity is supplied in the form of charging stations (e.g., for cell phones) and lamps. Rental fee to obtain mobile rechargeable battery boxes that can connect lamps, transistor radios, or small televisions at home. Clean drinking water thanks from the water purification system. Benefit: community increased income - fishermen able to work at night and shop keepers improve lighting.
France – Essec
Grameen Veolia Water - Bangladesh / Chittagong
Engaged Partners: Veolia Water (France and India) / Grameen Health Care / Drishti Research Center. Its task is to build and operate several water production and treatment plants and affordable safe wáter (WHO standard) delivery in some of the poorest villages in the center and south of Bangladesh. All in all, 100,000 people in around 5 villages are forecast to be served by this initiative, for a total investment of USD 800 000.
Spain – CINI AEROFEEDER –a kind of “floating-mechanical bike” that permits to oxygenate the ponds while properly feeding the shrimps. 
Enagaged Partners: FEMAC (Association of Agriculture Machinery, Spain), IRTA (Agri-food research center, Spain), RASA (Network of Agro-producers, Mexico) Objective of the project is to Improve the living conditions of rural fish farmers by offering them the resources, technology and access to knowledge to successfully run their own farms. Needs identified on immersion:  current lack of technological equipment and knowledge to feed and oxygenate shrimps’ ponds. Besides, some contextual barriers generate low-levels of productivity:  lack of access to credit, low association levels, deficient provisioning systems and lack of connectivity to market channels.
Spain – CINI Evaluating  the BOP in Latin America based on access to development
“Understanding the BOP from an access to opportunities perspective: The role of Governments creating enabling environments for BOP communities”. The key intentions of this are on the one hand, to illustrate how the conception of considering BOP communities exclusively through their income levels (currently being considered as less than 8 dollars a day) is limiting and can be misleading for practitioners; and in the other, to develop a series of recommendations to governments and public institutions on how to create an enabling environment for inclusive business models.
Spain – CINI Developing innovative strategies to promote inclusive business among SMEs in the Basque region
Project that aimed to develop inclusive business strategy to develop BoP business models among SMEs from the Basque country to work on emerging economies in a cocreative process engaging local counterparts from BoP communities as strategic partners.

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